LEGION Season 2 Social Campaign
AGENCY
160 over 90
ROLE
Art Director
Motion Graphic Designer
DATE
April 2018
Standing Out
Supplement block & tackle with visually arresting, often cryptic content.
Create content that is striking: whether eye-catching, beautiful, or disturbing.
Intrigue, rather than alienate.
Show, don’t tell.
Get creative.
Psychedelic phenakistoscopes
by spinning a disk, and viewing the reflection of the image in a mirror through a series of moving slits, the distortion and flicker creates the illusion of movement.
Story progression
Psychedelic Phenakistoscopes
As much of what inspired Legion is drawn from the music and style of 60s rock bands, particularly Pink Floyd, the phenakistoscope spins like a record on a turntable.
When the record starts to spin, the animation comes to life, and memorable scenes are recreated as rhythmic, endless loops.
Thaumatropes
A disk with an image on each side attached to two pieces of string. When the strings are twirled the two images appear to blend into one due to the persistence of vision.
Story progression
Visualize a “single system of two parts” by creating and capturing thaumatropes featuring elements and characters of Legion.
We printed, cut out, and built working thaumatropes, in the shape of a hexagon, then capture the motion to create unique video content.
With David on one side of the disk, and Syd on the other, they appear to kiss when the thaumatropes spins.
Control
A jazz musician wouldn’t write a whole piece of improvised music before he improvised
– Neville Brody
Brutalism Rhythms
Generative Design
To visualize the struggle for control, we need to give up creative control, and let an AI generate its own disruptive content, inspired by jarring brutalist architecture.
The computer creates art from the assets fed into it: character animations, inanimate objects, patterns, and sound loops.
We like to think of it as Artificial Improvisation.
Kitsch ads
In-world ads featuring thematically significant objects from each episode continues to drive Legion’s cryptic details.
Inspired by an ad from the comic promoting a drug to cure the X-Gene, our ads combine a prominent object with the colors and patterns of the episode, and an essential pun.
With 60’s mod, a 70’s vision-of-the-future, and 80’s sci-fi kitsch, the ads feel torn from the pages Legion’s world.
The ads serve to highlight things viewers may have missed, or things to look out for.
Each ad features a short headline promoting a feature of the object, related to the episode.
Hold your breath.
An elephant never forgets. But you can.
For the woman who doesn't like to be touched.
The only swimsuit you need.
Where we're going, we don't need roads.
For who's ready to take a slice out of life.
Information overload?
I would never tell.
Division 3: research program
Retell the story of Legion through a collection of books, created by Division 3 as they documented the incidents with the main character.
Each episode is visualized as the cover of a book, that would feel at home in the research labs of Division 3.
The books are an official record from the POV of Division 3 covering incidents involving the mutants.
The design and title is derived from those events.
As an Instagram Story, viewers tap the animated cover, the book opens with a page turn, and video of the incident plays.
Incident #1: the explosion in the pool. Scientific term: exothermic process.
The lighthouse incident: quantum entanglement. Also known as Kerry and Cary's coordinated moves.
The Division 3 headquarters incident: quantum tunnelling. Also known as bodies in the concrete.
The Summerland incident: consciousness transference.